Published:

2022-09-15

As one of the two traditional pillar snack industries in my country, the candy industry has maintained rapid growth and its potential market share has continued to expand. In terms of output, China's candy output in 2021 will be 3.0132 million tons, a year-on-year decrease of 2.36%. In terms of production distribution, Chinese candies are mainly distributed in Fujian, Guangdong, Hubei, Shanghai and Sichuan. In 2021, Fujian candy production will be 903,000 tons, Guangdong candy production will be 662,000 tons, Hubei candy production will be 326,000 tons, Shanghai candy production will be 203,000 tons, and Sichuan candy production will be 179,000 tons. From the perspective of market share, foreign brands have long dominated my country's candy market, namely Mars, Nestle, Alps, Mondelez International and Ferrero, and domestic brands Hsu Fu Chi and Golden Monkey have also been acquired by foreign companies Nestle and Hershey. For a long time, my country's candy industry has been surpassed by foreign capital due to lack of innovation, insufficient branding and lack of marketing methods. From the perspective of the candy industry chain, the upstream industries mainly include raw materials such as sugar, starch, and dairy products, as well as food additives, food packaging materials, etc.; The downstream of the industry is the sales link, which is sold through various channels such as supermarkets, convenience stores, and e-commerce platforms, and finally sold to end consumers. With the improvement of people's living standards and the enhancement of consumption power, the domestic market is constantly being developed, and the emergence of new products not only promotes economic growth, but also further promotes the diversified distribution of the market. my country's candy industry is facing the demand pattern of small products and large markets. Candy production enterprises are in the stage of structural adjustment, product renewal, survival of the fittest and corporate restructuring. As the market operation of confectionery is completed from product competition to marketing, the candy industry has entered the era of brand competition.